15 best content marketing tools for marketing managers

What Content Marketing Tool Every Marketing Manager Should Use?

To help marketing managers find the best content marketing tools, we asked business owners and experienced marketers this question to get their best insights. From Hootsuite to Loomly to Canva, there are many content marketing tools that marketing managers can test to improve their content operations.

Here are the 15 best content marketing tools:

  • Hootsuite
  • meeting edgar
  • BuzzSumo
  • looming
  • Monday.com
  • grammar
  • ClickFunnels
  • google docs
  • ContentStudio
  • answer the audience
  • Frase.io
  • vedeyard
  • write right
  • Ahrefs
  • canvas

15 Best Content Marketing Tools for Marketing Managers


Hootsuite is a great tool if you have to juggle several different social media accounts, which you should do as a marketer. You can schedule posts on different platforms, saving you time and effort to do it manually. Using social media accounts should be part of your strategy, but you need to keep these efforts organized. Hootsuite is a great way to do that.

Alisha Taylor, Alisha Taylor Interiors

meeting edgar

Content distribution is critical to content success. It’s a time-consuming task, but tools like MeetEdgar automate the process by regularly re-sharing the top-performing post on social media. This solution is ideal for promoting high-quality evergreen content as it needs little or no updating. In turn, it eliminates the need for continuous development of new content to increase site traffic and brand awareness.

Rebecca Senna GetSpace.digital


BuzzSumo is a must for every Marketing Manager. This tool helps you see what your competitors are doing. The tool shows you the most shared content (blog posts, podcasts, videos) from the top 20,000 domains on the Internet. BuzzSumo’s SEO feature allows you to track social shares and incoming links from any website or URL. Simply enter your competitor’s website and access powerful insights. This tool is very useful for creating an actionable list of the top performing content of your competitor and the reasons why it is so popular. You can also use it to find out what content is causing negative or unwanted publicity for your products. If you are writing content yourself and there is a pattern that leads to negative feedback, you can avoid writing this type of content. If a certain type of content always gains more traction and engagement, then you can repeat it. This can also be very useful in terms of measuring the effectiveness of your paid campaigns.

Chris Pantelli LifeUpswing


As a seasoned entrepreneur, I feel that Lumley’s self-described “brand success platform” is an excellent tool for smaller social teams that like to plan and collaborate on content. Content scheduling and brainstorming are made easy with built-in calendars, deadlines, and workflows. Loomly also curates new content ideas for users based on hot topics and Twitter conversations as an added bonus. The simple, no-frills design is easy to use and accessible to users who are not particularly tech savvy. The low-cost platform appeals to small businesses and agencies that want to manage their social media presence.

Mark Valderrama, Aquarium warehouse


monday.com has emerged as an exciting and influential content marketing platform that hosts solutions for a wide range of marketing needs. While the usual assortment of social media, content calendars, campaign tracking, and event planning have proven essential and useful, other added processes and automation such as digital asset management and PR give monday.com an added edge over other similar platforms. This platform offers flexible packages and pricing tiers to suit small businesses and large organizations alike, making marketing collaborations and communications a lot easier.

Gus Rodley Jess Rodley


Grammarly is probably my favorite content marketing tool. It’s great for anyone – even the best spellers. It makes work a lot faster because you know it’s being checked on the go. This eliminates that piece of thought and gives you more space to focus on your content ideas. It’s a really cool tool that integrates with Google Docs, email, and more. If you have not downloaded the extension for your browser, definitely check it out!

Ryan Brown Kenra Professional


If you have an online presence, you must create a sales funnel regardless of whether your business is focused on consumers online or offline. The sales funnel depicts the process of converting visitors into leads. These conversion paths can boost your company’s average purchase order value by converting leads into sales. Creating these funnels from scratch is a very hectic and time-consuming process. This is where funnel creation tools come in handy.
My recommendation is Clickfunnels. I recommend and use this tool because of its simple drag and drop platform. You can develop a sales funnel that converts in just a few minutes. The website creates templates based on what has worked with other companies. The use of templates increases the speed of the process. It offers useful features like Hangouts, email integration, A/B testing, etc.

Axel Hernburg Tripplo.com

google docs

For me, Google Docs is one of the most important content marketing tools every marketing expert should use. Google Docs is best for editing content and collaborating with content writers. The best thing is that it is completely free, widely used, and easy to use. Google Docs is a must if you can use word processor software. Google Docs is like the kitchen for content marketers: all the work is done before the final presentation.

Marilyn Gaskell, TruePeopleSearch


ContentStudio offers a long list of services, each of which proves to be essential to a team that truly believes that marketing automation is the key to marketing success. The platform lays out several solutions for users, with each tool managing some of the vital elements of marketing strategies, including tracking and measuring KPIs, a library of brand designs, automated social media publishing, an outline, and a content-sharing platform that makes collaboration and communication easier. Continuous development and an excellent support team make ContentStudio an easier choice for marketing teams.

Jerry Ford 4WD life

answer the audience

The cornerstone of any content marketing strategy is understanding customer needs and frustrations, and developing content that addresses those pressure points. Answer The Public (https://answerthepublic.com) is a great tool to help uncover insights about this. Simply enter the topic and it will create a really visual chart that highlights the statements and questions people are asking based on Google data. Best of all, it’s free. Do this across multiple topics and you’ll start building a really good picture of what your content needs to cover – now all you have to do is write the best detailed article on that topic!

Ben Foster SEO works


We love Frase – it saves a lot of time! Frase helps you search, write, and optimize high-quality SEO content in minutes. It’s especially great for creating content summaries for your content team, so you get exactly what you need to rank in Google.

Sam Brown HARO SEO


Vidyard is the most powerful tool for creating videos for B2B marketing, digital marketing, and content development. Vidyard’s analytics and personalization tools show organizations how to use their content to increase engagement and how to use it to improve it. Vidyard is a video marketing platform for hosting, sharing and promoting video content on your website. They also have a sales solution to help you close more accounts, but I am more familiar with the marketing solution. The video statistics provided by Vidyard are comprehensive. You can customize videos, run A/B tests, and you can even create a portal for movies of a specific length to help collect leads. They can also optimize your movies for SEO and link them to various CRM, email, and social networks.

Mskan Ray Web Hosting Tips

write right

This is the age of social media content, which means that marketing managers are better targeting their efforts to enhance social media marketing strategies to accelerate brand recognition and revenue. This step may leave your email marketing and website blogging efforts to be automated, so marketing managers should consider using a tool that can handle all the business written content needs.

RightlyWritten’s book, and many other similar programs, are good solutions to this – this tool, in particular, offers story writing techniques designed for use outside of web content and email, and is even equipped to take care of business press releases and even e-books that can be used as lead generation sources. It saves time and improves the versatility of marketing manager skills. Having this in their arsenal will allow more space in their schedules to focus on more viable, productive marketing media.

Michael Knight, Insight Insight


In employee verifications, we couldn’t generate the amount of enhanced content we do without using Ahrefs. Essentially, it enables us to understand the level of competition for keywords and also match keyword research data to our target audience.

This then enabled us to develop our content to focus on aspects such as long keyword queries (answering very specific questions) and short tail keywords over more long directories.

Ahrefs is also great for finding content gap opportunities in relation to competitors. The tool aligns competitor rankings with your site side by side, so with a quick export to excel and a bit of formatting, it’s very easy to spot any keyword gap areas to capitalize on with new content.

James Parkinson, personal checks


Canva is a great content marketing tool for social media. Having eye-catching and engaging content is essential when it comes to content marketing. Canva helps content managers explore more elements of creativity, as they can create inspirational, educational and promotional content in all its forms for different platforms. Whether the goal is to create useful infographics to increase online visibility, Canva is a great tool to consider.”

Candy Guay send

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