Dying Light 2’s marketing sold the worst thing about it

Before Dying Light 2: Stay Human The game came out and I ended up liking its world and parkour-filled battles, and the game underwent one of the most powerful marketing strategies I’ve ever seen. In the months leading up to the game’s release, there wasn’t nearly a week that gaming news sites didn’t mention it at least once. Prior to the game’s release date, its ads became even more desperate, featuring massive numbers such as “500 hours of total playing time” and “40,000 lines of dialogue”.

But having played the game, I’m not sure why the marketing is so focused on its story, characters and sheer number of words to start with. Without a doubt, this is the weakest part of the game, yet it is the most I’ve seen before its release.

to death light 2The separation between playing the game itself and its marketing is astounding, so let me put things in perspective: You shouldn’t get this game for its story or characters.

All the eggs are in the wrong basket

If you ask anyone who played dying light On the subject of that game, I’d be comfortable betting they’d answer with “zombies and parkour” or something like that. That’s because these two features, together, are what define dying light Apart from every other zombie game on the market. Left 4 Dead games are peerless co-op experiences, Dead Rising games are perfect lessons in getting weird and campy with the apocalypse, and Project Zomboid It is an exercise in self-hatred.

Dying Light is the perk where you can play parkour on the roof of a building, find a zombie on top there, and shoot them down with a kick. This experience is excellent. It is unparalleled. It’s fun as hell.

Talk to Haakon in Dying Light 2.

But chances are, you haven’t even seen someone drop zombies from the roof of the house death light 2 Yet, or at least you haven’t if you haven’t had your hands on the game. Instead, you’ve likely watched countless videos about game characters, such as Lawan, who was portrayed by actress Rosario Dawson.

It sounds like a huge misplaced effort to misunderstand the game’s audience. Who would buy a game because Rosario Dawson is in it? Who would buy a game because it has 40,000 lines of dialogue? Techland has put all its marketing eggs in one basket with the title ‘Story & Characters’, but that’s not why fans love it dying light Much.

dying lightIt was a random story. I jumped from plot point to plot point as seamlessly as the game’s character, Kyle Crane, would handle a 30-foot drop. It’s a chaotic period, full of characters who arrive, ask the player to do some task, and then die. There aren’t any memorable characters or incredible plot twists that could appeal to you. What I remember from the game instead is taking out swarms of zombies with a friend while we played together.

Father’s sins

after playing death light 2, ie, compared to the first game is appropriate. Both satisfy once you move inside, and hitting zombies with makeshift weapons is of course fun. But death light 2 He has the sins of his father. Its story and characters are unforgettable.

Take, for example, Aiden Caldwell, death light 2The main character. His personal story is good enough that it focuses on the search for his long-lost sister. But this story, like any other in the game, has very few peaks. Once the excitement boom comes, you’ll spend hours managing quests for characters with ridiculous names (one faction leader’s name is Matt Jack, the funniest name you’ve ever seen) until another name arrives.

Talk to three characters in Dying Light 2.

But that didn’t stop Techland from doubling its power death light 2Dignitaries. Throughout the streaming series Dying 2 Know, the developer has put Caldwell’s voice actor on stage. It became part of the game’s advertisement, which is a shame because its performance is not a highlight of the final product. A lot of times, Aiden Caldwell seems detached from what’s going on in the game. Like many NPCs, death light 2The main character is pain to hear speech.

death light 2The marketing campaign has put the wrong foot forward almost every time. When the gameplay wasn’t ready for demo, Techland emphasized the game’s characters and story. When the gameplay was introduced, the studio started rolling out huge numbers, believing that it would impress players and attract more players. Really, all he had to show was a video of someone kicking a zombie off a rooftop.

Instead, players now have an expectation: this death light 2Its characters will be deep and interesting, besides being a great game to play, it will be treated with equal story. But that’s not the case, and players can’t be blamed if they end up feeling misled.

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