Edelman brings on board Intel marketing veteran to grow APAC digital practice

Edelman brought Jamshed Wadia (pictured) to the position of Vice President of Digital in Asia Pacific, where he oversaw the company’s growing digital practice and Edelman Studios’ operations in the region. Wadia will report to Global President of Digital, Tristan Roy, and APAC President and CEO, Stephen Kehoe, taking over the role from Matt Collette, who returned to Canada in January to take over as Edelman Canada’s Chief Digital Officer, as well as global general manager, Digital Growth.

Wadia brings more than 20 years of experience to his new role, where he has led businesses through digital transformation and renewal, established marketing centers of excellence, worked as a consultant for startups and multinational organizations, and served as a guest lecturer in digital transformation and marketing at universities and management institutes, including INSEAD.

During his 17-year tenure at Intel, Wadia rose through the ranks of the sales and marketing team to serve as APJ Marketing Director, Digital Marketing and Media, responsible for establishing and driving the company’s strategy in the Asia Pacific region across marketing, new media, content, web, social and performance marketing. He also launched Intel’s first real-time digital hub, combining insights and creativity with integrated paid, owned and earned channels to amplify digital efforts and generate marketing efficiencies.

Stephen Kehoe, Edelman President and CEO, Asia Pacific, said: “Over the past two years, our digital practices have experienced significant growth and transformation under Collette’s leadership, allowing our clients to benefit from our offerings. With Wadia’s impressive track record and leadership skills, we will continue to build on our strength in this. domain and provide customers with the leading expertise to unlock new growth opportunities with digital technology.”

Wadia adds: “Edelman has built impressive digital capabilities across the Asia Pacific region, which includes a strong offering that has delivered innovative digital work to its clients. I am excited to join this talented network of practitioners in the region, and work with them to further develop and elevate clients’ digital agenda, delivering truly integrated solutions that take their marketing and communications to the next level.”

Earlier this year Edelman Singapore appointed ECD Omar Sotomayor, bringing over 17 years of experience to the position, having worked at Leo Burnett in Chicago and BBH in Singapore. During his time with these ad agencies, Sotomayor worked with brands such as McDonald’s, Kellogg’s, P&G, Nike, IKEA, Singtel and Sentosa. He reports to APAC’s Chief Creative Officer, Tim Green.

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