Elena Alti Ortiz is appointed Chief Marketing Officer of Grupo Elektra

Mexico CityAnd Jan 31 2022 /PRNewswire/ – The Supervisory Committee of the Grupo Elektra Group (BMV: ELEKTRA * Latibex: XEKT) has been appointed Elena Alti Ortiz As Chrief’s new Marketing Officer, with the goal of continuing to promote the company’s most valuable brands.

Elena Alti He will be responsible for enhancing the value and prestige of the Grupo Elektra brands (Banco Azteca, Italika and Elektra), devising and coordinating marketing strategies that efficiently convey – through digital and traditional channels – the value proposition of these companies, to millions of Mexicans, in addition to sharing purpose, mission and identity.

Elena has over 25 years of experience leading the marketing and communications fields for multinational companies and advertising agencies. Throughout her career, she has led marketing projects, brand building, customer experiences and digitization.

She was featured as one of the ten most relevant women in the European marketing and communications industry, by AdAge magazine, and recognized among the top 10 professionals in Spain In 2019, by Agency Scope for the consulting firm SCOPEN.

She holds a degree in Information Science and a Master’s degree in Corporate Communication from Complutense University Madrid. In addition, she has a master’s degree in Digital Marketing from The Valley Digital Business School and in Digital Mindset from Deusto Business School.

Undoubtedly, with her experience and vision, Elena Alti It will help unite Grupo Elektra’s brands and identity, communicate value propositions at scale and generate happy moments for thousands of customers.

Relations with the press:
Luciano Pasco
phone. +52 (55) 1720 1313 ext. 36553
[email protected]

Source: Grupo Elektra, SAB de CV


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