Embedded finance start-up Falcon eyes $30 million in revenues by March 2023

Embedded finance startup Falcon is eyeing $30 million in revenue and a total payments value of more than $2.5 billion by March 2023, in its bid to become the platform for de facto integrated financing in the Asia-Pacific, Middle East and Africa (APMEA) region.

Co-founded by Prabhtej Singh Bhatia, entrepreneur and youngest board member of the Board of Cricket Control of India, and Fintech leader Priyanka Kanwar, Falcon is backed by global and Indian investors, including founders and executives from SoftBank, Morgan Stanley, Five Star Finance, Licious, UAE Sovereign Wealth Fund, Sila Money, Affirm, Facebook, Lithic, Silicon Valley Bank, among others.

Integrated finance is becoming more mainstream as companies want to overcome the challenges of integrating with multiple banks and legacy systems, which takes an average of 9-12 months and costs millions of dollars. Falcon helps fintechs, startups and BFSI companies launch innovative financial products.

Falcon offers a combination of developer-focused APIs and no-code solutions built on a highly flexible and scalable modular architecture.

Falcon co-founder Prabhtej Bhatia said: “We increased the total payout value by over $200 million without any institutional rounds, despite incoming interest. We have partnerships in place to scale to $2.5 billion in 12 months. Falcon aims to become the de facto integrated financial platform for the Asia-Pacific, Middle East and Africa (APMEA) region, targeting $30 billion in total payments value. Early interest from global investors is a telltale sign of the massive disruption that integrated finance will bring over the next 24 months.

Falcon has partnerships with Visa, National Payments Corporation of India (NPCI), Global Processors, ICICI Bank, Yes Bank, among others.

Priyanka Kanwar, co-founder, said: “Companies want to offer cutting-edge financial solutions, such as just-in-time loans and BNPL or new-age credit cards, which give them access to more data. granular, customer loyalty and an extended revenue stream. But the go-live journey is not easy or user-friendly. Although there are some solutions in the market, we believe we are the only ones in India to have a complete agnostic issuance platform that addresses these urgent and unmet needs.After working with the largest commercial and corporate banks to build a solution from the ground up, we are now ready to scale rapidly . »

Backed by switch, processor and independent financial instrument technology, Falcon supports financial transactions through credit cards, prepaid cards, cardless payments, UPI, BNPL and FASTag. It is the only technology company in the field of integrated finance with lending and issuance licenses in India.

Falcon generates revenue through the monetization of every transaction processed, including interchange and platform fees.

Published on

January 24, 2022


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