Oh, this must hurt.
It turns out that at least one major marketing expert agrees with what the general public already knows – Mark Zuckerberg may not be able to pull this thing off the Metaverse.
In a new episode of Vox’s the hub A podcast with Kara Swisher, famous NYU marketing professor Scott Galloway put the cards on the table. While Zuckerberg has given credit for being a “visionary” doing the right things to try to divert a sinking ship – aka the Meta – formerly Facebook, which is now losing active users for the first time ever – he’s not convinced that his Metaverse is heading in the right direction.
“If he makes it happen, it will be one of the most impressive accomplishments — not even revamping the company — but the vision about sustaining growth,” Galloway said during the podcast. “I don’t think they are going. I think this thing is indeed a giant inflamed cyst.”
Part of Zuckerberg’s problem, according to Galloway, is that the Meta Quest headset, formerly known as the Oculus, is still too heavy to impress the Meta target audience.
“People in this universe are not fans of the universe he imagines, specifically the portal,” Galloway said on the podcast. “One of my predictions in November of 2021… was that the biggest failure in the history of tech products might be Oculus.”
There is also the issue of spending. Zuckerberg pumped $10 billion into its Reality Labs division, only to see the company’s stock price plunge more than 20 percent this week. Galloway says that with public opinion about Meta declining, there is little hope the company will be able to recoup its investment.
wait and watch
Of course, Galloway could be completely wrong.
Meta can find its killer app and make Metaverse and VR attractive to new users. But if she’s going to make it, her work has been shut down – and eliminating sexual harassment, bad user experience, and above all looking for a compelling reason will all need to become a top priority.
More on virtual reality sexual harassment: Sexual assault is already happening in the Metaverse
Interested in supporting the adoption of clean energy? Find out how much money (and the planet!) you can save by switching to solar energy at UnderstandSolar.com. By registering through this link, Futurism.com may receive a small commission.