Horizon Media Names Latraviette D. Smith-Wilson its First Chief Marketing and Equity Officer

Head shot Latravite Smith Wilson

Horizon Media named Latraviette D. Smith-Wilson First Head of Marketing and Equity.

The US Information Agency has decided to combine the roles of marketing and equality to include diversity, equity and inclusion at the core of its business, it said in a statement. Smith Wilson joined Horizon after previously holding the position of Chief Strategy and Engagement Officer at Essence Communications Inc. , a media, technology and trading company that is 100% black owned. She will join Horizon on February 14 and report to the agency’s CEO, Bill Koenigsberg.

While at Essence Communications, Smith-Wilson played a key role in transforming and reorganizing the company to drive growth, leading sales, marketing, content, creative, experimentation, video and stakeholder engagement.

“There is no better way to demonstrate that DEI is an essential component of our business strategy than to create a unique leadership role and add an executive director and marketing executive to the vision of driving growth through the lens of DEI,” Koenigsberg said. “DEI is an integral part of our identity and our cultural make-up. It is in our customers’ work – it is in our understanding of the consumers our customers are trying to reach – and the foundation of our innovation. In addition to its track record, engaging leadership style, platform and certifications, Latraviette brings a transformative nature It’s an exceptional addition as we continue to drive change in the industry.”

In the new position, Smith Wilson will serve on the Horizon executive board and global business team, and will lead its marketing committee. You will standardize marketing and DEI to raise awareness of the company and its overall environment and will also provide direction to the Horizon team of equity and affiliation, impact team leaders, executive-sponsored business resource groups and several communications functions. Last year, Horizon launched Project Incubation, an initiative to ensure its clients invest in minority-owned media. The agency has also invested in data and analytics as part of that initiative to create new opportunities for clients to connect with cultural audiences.

“It has always focused on creating opportunities that empower people to advance themselves, providing platforms for their voices to be heard and encouraging them to discover their unique superpowers – all to drive the team’s successes. Horizon Media has done the same with an industry-leading commitment to improving its business and the belonging of all its people,” Smith Wilson said in a statement. DEI at Horizon is more than just numbers. This is reflected in who Horizon is, how it works, and why it wins, which is why the structure that inextricably integrates DEI into corporate marketing and customer solutions is vital. I look forward to working with Bill, leadership, and the entire Horizon team in this game-changing effort as we collectively lead by example with greater impact on our customers, our employees, and our industry.”

Previously, Smith Wilson was Chairman of the Board of Directors of Harlem United and is currently a member of its Board of Directors. She also previously served on the board of directors of the PRSA Foundation. One of Forbes’ Black Women to Follow Leaders, Smith Wilson was the recipient of Café Mocha’s Powerhouse Award, and made the list for The Next Generation: Women of Power from the Black Enterprise.

Earlier in her career, Smith Wilson held leadership positions at Sundial Brands, National Urban League, American Express, Edelman and Deloitte.

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