How AI Is Changing Content Marketing

Content Marketing
Content Marketing Concept

For many, the mention of artificial intelligence conjures up images of robot arms in action or one brand of car ubiquitous on its way to developing self-driving vehicles. While these are certainly compelling examples, they don’t tell the whole story about AI – that it really quietly underpins many of the experiences we go through every day.

For example, artificial intelligence thriving in the world of content marketing. But where exactly are content marketers actually using AI? How do they see it evolving in the near future? And what can your company do to stay on top of this important transformation?

Understanding AI in the context of content

Artificial intelligence (AI) is a term that describes “simulating human intelligence”. Machines and digital platforms can use AI to automatically learn new functions (machine learning), read human languages ​​(natural language processing), and even write or speak these languages ​​(natural language generation).

In the context of content, AI brings a lot to the table. AI can instantly process and identify patterns in massive amounts of data. This gives content marketers the information they need to understand how consumers respond to campaigns quickly, what adjustments to make to improve performance, and what new marketing trends to follow next.

In addition, AI is ideal for automatically completing routine tasks. As a result, content marketing professionals can spend more time focusing on the exact work with this helping hand. And by enabling employees to use their time more productively, AI-powered content processes also help companies launch marketing campaigns faster.

Where AI is already boosting content marketing

Below are several areas of content marketing where artificial intelligence is already being used extensively.

Create content

While AI won’t be winning any creative writing awards anytime soon, powerful AI platforms can already be trained, and are already being trained to help with the once simple but resource-intensive elements of content production. AI is useful when it comes to tasks including translating, transcribing, searching, editing, and even writing simple reports.

To learn more about what’s possible with AI and content creation, start with this interesting article made by an AI-powered language creator – but don’t forget to follow up with this stinging counterpoint that sparks some thought-provoking thoughts on AI and content.

Personalization

Personalization, especially on any large scale, depends on collecting a file Much of consumer data. So, again, this is an area where AI excels.

Modern marketing tools that incorporate artificial intelligence can collect and analyze vast amounts of behavioral and demographic data almost instantly. This information helps marketing teams create the right content and deliver it to the right groups of users – when and where they want to consume it.

organisation

Today, AI is also used to automatically organize content assets and name them based on category, sentiment, etc. As a result, organization is easier to find content assets, easier to keep improving, and easier to deploy in marketing campaigns. The benefits of organizing are especially valuable to large marketing teams, who are spread across different locations, or handle multiple versions of content created for different languages ​​or sub-brands.

The future of artificial intelligence and content marketing

Wondering what’s next in the world of AI content marketing? Here are some of the functions that AI-powered marketing platforms may expand into.

Identifying Content Opportunities

Taking content curation a step further, in the near future, AI marketing platforms will be able to combine information about your existing content catalog with what they’ve learned about your customer base to make smart recommendations that fill in content gaps and deliver accurately What your audience wants to see.

Automated content upgrades

Creating content that aligns with search engine optimization (SEO) best practices — and then updating it endlessly as those practices shift — is a time-consuming effort. On the horizon, we can expect to see AI development that saves creators time by suggesting SEO improvements As the content is written.

Improve integration with smart content marketing tools

The future of content marketing AI is moving towards smart gadgets that are becoming more tuned than they already are.

The smart home software already shows us what transformation can be when different tools work together flawlessly to achieve specific goals. Take, for example, how the Google Home smart speaker integrates with the Nest Thermostat to enable users to change the temperature of their home in just a few words.

In the not-too-distant future, AI-powered content marketing tools can work together in seamless, innovative, and automated ways to make life better for marketers as well as the audiences they serve.

There is a lot to look forward to in the future of AI-powered content marketing. The best thing you can do today to take advantage of this shift is to ensure that the underlying technology on which your marketing is built is resilient. With microservices, API-first configurable technology allows businesses to easily and quickly integrate with the AI-powered marketing platforms of their choice.

Whether you’re patient for the day when AI helps you achieve real-time SEO goals or your department is now taking its first steps toward intelligent content marketing, the evolution of AI in content marketing will be something to watch.

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