Infobird’s digital solution focuses on the entire user journey to help auto manufacturers promote multi-channel digital marketing and customer engagement
BeijingAnd January 27 2022 /PRNewswire/ – Infobird Co., Ltd (Nasdaq: IFBD) (“Infobird” or “the Company”), a SaaS provider of innovative AI-powered or AI-enabled customer engagement solutions China, today that as a result of deploying its digital marketing solution with HYCAN, the emerging New Energy Vehicle (“NEV”) manufacturer in the ChinaThe company has accelerated its marketing and sales initiatives to develop additional opportunities in the fast-growing electric vehicle industry. The recently launched Infobird solution is designed to help NEV manufacturers improve marketing capabilities and customer engagement.
Entering the new energy vehicle space is an important growth initiative for Infobird designed to comprehensively promote its standard SaaS strategy. It is expected to enhance the company’s service capabilities across the industry, contribute to the development of the company’s business in the new energy vehicle industry, and provide new growth opportunities for Infobird.
Growth in the new energy vehicle market has exploded with industrial competition in full swing
With global climate change, the implementation of China “Double carbon” strategy, promoting public awareness of environmental protection, China New energy vehicles heralded unprecedented opportunities for development. Having ranked first in the world in production and sales for six consecutive years, China New energy vehicle sales will reach a new high in 2021. According to passenger union data, global sales of generalized new energy passenger vehicles from January to October 2021 It will reach 7.02 million units. Among them, the global sales of new energy hybrid, pure electric and fuel cell vehicles in the narrow sense reached 4.58 million units, a year-on-year increase of 132%. Among them, new energy passenger cars share in China It was 51%, and in October it was 61%.
Facing the bright development prospects, various new forces are competing to join the new energy vehicle industry chain, and market competition is becoming increasingly fierce. For the major manufacturers of new energy vehicles, how to “break the cycle” with the help of new marketing methods has become one of the key elements to outperform the market.
Digitization is the main topic of Marketing and Infobird Well positioned for Helping manufacturers accelerate growth
From the perspective of user needs, digitization will become the main topic of marketing new energy vehicles. The 2021 Baidu Marketing New Energy Vehicle Insight Report noted that with the rejuvenation of car owners, media information segmentation, and impact-oriented digital marketing are becoming prevalent for automakers. There is no turning back in the direction of seamless integration between the internet and offline, and digitization has become a major variable in the marketing of automobile companies. The McKinsey Automotive 2021 Consumer Insights report also noted that digital touch points have permeated consumer decision-making, traffic reform has become a new battleground, and omnichannel innovation and new retail models are standard.
“Automotive consumers place great importance on experience and service. Whether manufacturers understand the profile of consumer groups, how to reach these consumer groups, and whether they can maintain the loyalty of these consumers, are key factors for new energy vehicle manufacturers to achieve a great result in marketing” woo right, Chairman and CEO of Infobird Co., Ltd. “With the development of a new energy vehicle towards intelligence and networking, digital customer engagement is becoming more and more important. In response to the marketing needs of the new energy vehicle industry, Infobird believes that a digital solution based on the entire user journey will better support the automaker’s multi-channel digital marketing and customer engagement.”
Infobird aims to provide a comprehensive user-centric digital customer engagement solution for the NEV industry, covering the entire user journey of digital marketing, customer reach, and customer lifestyle engagement. In this way, car manufacturers can improve the efficiency and experience of customer interaction, so as to achieve the purpose of retaining and growing their customer base.
At present, Infobird’s solution has been applied to HYCAN market promotion. Based on its powerful resources and service advantages, Infobird HYCAN helps communicate accurately and reach more users through digital means. Moreover, HYCAN and Infobird recently reached another cooperation agreement to share the customer lifecycle. For this new collaboration, Infobird HYCAN will help improve the store employee’s customer lifecycle engagement skills by leveraging private domain management, and comprehensively improve the digital and smart marketing funnel and method.
woo rightThe Chairman and CEO of Infobird Co., Ltd further commented, “New energy vehicles have become the trend of the future, and the company expects to continue expanding into the NEV market and aims to enhance digital customer participation in the new market. Energy vehicle companies In terms of products and services.
Previously, Infobird’s service areas covered finance, insurance, e-commerce, retail, medical, and more. The launch and implementation of new energy vehicle solutions expanded the company’s business scope and development path.
About Infobird Software Co. Ltd.
Infobird, based in Beijing, China, Inc. is a software-as-a-service provider of innovative AI-enabled or AI-enabled customer engagement solutions.
For more information about the company, visit www.Infobird.com.
This press release contains certain forward-looking statements, including statements regarding Infobird’s proposed initial public offering. Words such as “will,” “future,” “expect,” “believe,” and “intend,” or similar expressions, are intended to identify forward-looking statements. Forward-looking statements are subject to the inherent uncertainty of predicting future results and terms and no guarantees can be made that a public offering The proposed initial public offering discussed above will be completed on the terms and conditions of the proposed initial public offering is subject to numerous factors, many of which are outside the control of Infobird, including, but not limited to, failure of customary closing terms, risk factors, and other matters set forth in The prospectus included in the registration statement in the form most recently filed with the Securities and Exchange Commission.Data, whether as a result of new information, future events, or otherwise, except as may be required by law.
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SOURCE Infobird Co., Ltd