IRI Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Chicago–(work wire) – IRI®Forrester Research, the rapidly growing global technology leader in innovative solutions and services for consumers, retail and media companies, today announced the company’s designation as a “leader” in “The Forrester Wave™: Measurement and Marketing Optimization Solutions, Q1 2022” Transfer. IRI Fusion™, the company’s unified marketing measurement and optimization solution, was the main product evaluated with the highest possible score on 13 criteria, including proprietary data, marketing dashboards and reports, marketing strategy consulting, business strategy advice, and use case: disruption Business, product vision and innovation roadmap. Forrester evaluated 10 marketing optimization and measurement solution providers based on criteria based on companies’ current offerings, strategies, and market presence.

Forrester’s report notes that “IRI has a strong power of data expertise and dynamic marketing insights. IRI’s powerful liquid data platform, which includes loyalty card, customer preferences, and social listening data, solidifies the company’s service-based marketing measurement solution, IRI Fusion™.” The report also states that “IRI continues to be the vendor of choice for CPG or retail marketers due to its expertise in dynamic marketing drivers such as media, commerce, creativity, and merchandising.” “Reviewers are pleased with IRI’s insights and account management services backed by ‘enormous’ data experts.” In another comment, the report suggests, “Businesses that want to partner with marketing and media experts and want access to diverse data sources should consider IRI.”

“We believe Forrester’s recognition highlights IRI’s unwavering focus on innovation and the continuous integration of new technologies, such as artificial intelligence, to help customers better understand and meet the needs of shoppers, which is especially important in today’s turbulent pandemic environment,” said Kirk Perry, President. . and CEO of IRI. “IRI’s achievement of the highest possible scores in 13 criteria demonstrates the power of the IRI Fusion solution. We are active to continue developing new solutions to serve our customers and shoppers more effectively.”

“As one of the pioneers in developing big data and big data analytics solutions for the CPG, retail, over-the-counter healthcare and media industries, IRI teams are experts in integrating the world’s largest portfolio of offline purchases, media and social media,” said Jennifer Bellino, Vice President CEO, Global Media, IRI: “We appreciate Forrester calling IRI a ‘Leader’ and recognizing the strengths of our solutions. We are also grateful to our clients, who trust us to guide their growth strategies. ”

A free copy of “The Forrester Wave™: Measurement and Optimization Solutions for Marketing, Q1 2022” report is available here.

About IRI

IRI is a fast-growing, leading provider of big data, predictive analytics, and forward-looking insights that helps CPGs, OTC healthcare organizations, retailers, financial services, and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into a cloud-based, on-demand technology platform, IRI is enabling the personalization revolution, helping to guide more than 5,000 customers worldwide on our mission to remain relentlessly relevant, and get market share, connect with consumers, collaborate with key components and achieve market-leading growth. For more information, visit www.IRIworldwide.com.

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