Marketing Analyst – School of Professional Studies

Work summary:
Located in Charlotte, North Carolina, the School of Professional Studies is the newest school from Wake Forest University. SPS houses innovative graduate and non-degree programs, including certificates and other credentials for working professionals.

The Marketing Analyst position will carry out a range of communications and marketing related work that includes internal and external marketing and communications efforts including digital marketing, market research, campaign and project management (planning, design, management and analysis), and this overall position will work collaboratively with internal stakeholders such as employees and members of the Teaching, agencies, contractors, and vendors to manage and implement multiple marketing initiatives.

Minimum 2-4 years B2C marketing experience required. Experience in digital marketing, social media, and marketing campaign implementation and analysis preferred. The person in this role may be required to perform additional marketing and communications duties as part of the student facing team.

• Implement key marketing and communications strategies that contribute to increasing brand awareness and support recruitment goals while integrating with the overall goals and strategies of the School of Professional Studies
• Utilize technical marketing resources to plan, coordinate and manage email and digital messaging. Tools include but are not limited to: Web Content Management System (WordPress), Salesforce CRM, Sprout Social, Project Management Software, Basic Graphic Design Software and Email Marketing
• Design marketing dashboards, monitor and analyze project metrics for continuous quality improvement. Develop reports on social media, website, and digital marketing
• Monitors analyzes and prepares reports to identify trends demonstrating interest in market/competition dynamics. Understand the component tasks and their relationship to the broader focus of the project; Begins to lead initiatives
• Collaborate with digital marketing partners that provide search, retargeting, display and advertising services on social media
• Communicates with fellow management and supervisor on a daily basis and acts as a peer leader in project management
• Able to work independently and effectively to balance multiple tasks simultaneously in a fast-paced environment
• Prepare narrative explanations for analyzes as appropriate and contribute to final project deliverables. Provides regular progress updates and suggests potential solutions to project barriers
• Demonstrates a team player attitude and a positive approach to maintaining collaboration across all business units within the department

Education, Knowledge, Skills and Abilities:
• Bachelor’s degree required, with preference given to those with a degree in a related field such as marketing, communications or business
• Minimum 2 years experience required
• Solid understanding of the consumer marketing journey and preferred strategy
• Must be able to work quickly under tight deadlines and manage multiple projects simultaneously
• Excellent written and verbal skills required
• Ability to set clear goals and implement projects from start to finish
He prefers
• Strong problem-solving and analytical skills
• Experience working as a project manager with strong organizational skills
• Proven track record of effective interpersonal and relationship management skills
• Exceptional writing and editing skills, strong grammar, and communication skills
• Ability to work independently and prioritize work while managing multiple deadlines
• Proficient in Microsoft Office, Google Suite, and Google Analytics

Responsible for own work

This position profile defines the key responsibilities and expectations for performance. It cannot include all of the specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his supervisor.

Additional Job Description

Wake Forest University requires proof of complete vaccination with an approved or approved FDA-approved COVID-19 vaccine for all jobs posted on or after September 13, 2021. Wake Forest University requires that you submit satisfactory proof of complete vaccination status to HR within three days of the date Your recruitment. You must also maintain a full COVID-19 vaccination status, as classified by the CDC, while working at Wake Forest University.

Consistent with federal, state, and local law, Wake Forest University will consider accommodations on disability and religious grounds unless providing accommodation would result in undue suffering for the University.

To help provide a safe living and learning community, Wake Forest University conducts background investigations and drug screens for all finalists being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

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