Marketing Manager – Commercial Events   job with TIMES HIGHER EDUCATION

Job Title: Marketing Manager – Commercial Events

Department: THE EVENTS

Status: ASAP

Location: 3 days per week remote / 2 days based in Red Lion Square, Holborn, London

Reporting to: Manager Lead – Commercial Events

The Company

Times Higher Education (THE), the leading global authority on university performance, is searching for a motivated and driven individual to join their growing events team. THE’s portfolio of events is a program of worldwide activity, headed up by our annual flagship Times Higher Education World Academic Summit. This regular series of regional summits and forums brings together pre-eminent global thought leaders across higher education, research, industry and government to share best practice and innovation in the development and leadership of world-class universities and research.

Basic Scope & Primary Objectives

We are seeking a strong, self-starter to join our busy Events Marketing department for a maternity cover role.

The right candidate will demonstrate an unbridled passion for marketing and creativity as well as the ability to write strong and engaging copy. Someone who is able to work under pressure, is focused on delivering great results, makes things happen with ease and is able to multi task with their eyes closed.

You will support the commercial marketing strategy events as well as take the lead on delivering the strategy and tactical execution of campaigns for the broad portfolio of B2B events.

You should be a confident individual able to work and communicate with senior stakeholders and partners as this will be a core part of your role.

Key Responsibilities

  • Co-ordinating; mangaing; and monitoring of marketing activities to drive attendee growth for commercially led events (in-person global events, hybrid events, webinars, roundtables) ensuring deadlines, and targets are met, to deliver success for our commercial partners and sponsors
  • Identify target audiences and create individual marketing plans, ensuring messaging in is benefit led and speaks to the key audiences
  • Nurture strategic relationships with key event/media partners and stakeholders both internally and externally
  • Develop, deliver and maintain commercial marketing materials (media packs, case studies) to use as sales tools for the commercial and sponsorship sales teams
  • Maintain detailed event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure the event is executed on time and on budget.
  • Generate post-event reports and insights
  • Work with the sales team to generate and track qualified leads
  • Liaise with key associations/partners and organizations to maximise visibility
  • Copywriting, proofreading of marketing collateral, liaising with designers, sub-editors
  • Keeping the events websites up to date with fresh content and new speakers
  • Create engaging email marketing campaigns and newsletters using the Mailchimp email system including copywriting, design, testing and deployment through to reporting
  • Coordinate uploading and organizing of post-event content
  • Supporting the wider events marketing team when needed

Experience and Skills Required

  • 5+ years of proven experience in a similar role
  • Creative thinker with a passion for storytelling and doing things differently
  • Confident and talented self-starter who is able to hit the ground running
  • Commercially astute and entrepreneurial outlook Ability to work to agreed deadlines, working well under pressure
  • Excellent planning and organizational skills in order to manage and prioritise workload
  • Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
  • Interested in international higher education
  • MS Office essential – Word, Excel and PowerPoint

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