At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the state of marketing careers to the end of Tesco’s discounter experiment, it’s been a busy week. Here is my take.
Mind the gap
This week saw the launch out annual Career and Salary Survey. With more than 4,400 responses, it’s the biggest and most comprehensive study of its kind, in both the depth and breadth of what we explore about the job of marketing, and how it’s changing.