Olympic athletes encounter dinosaurs in crossover spots for ‘Jurassic World Dominion’

Diving Brief:

  • A two-week campaign from Universal Pictures and NBC Sports featuring three American Olympian athletes and dinosaurs is now underway to promote “Jurassic World Dominion,” which hits theaters around the world on June 10, according to a press release. The Olympians will also be tournament singles featuring their encounters with dinosaurs.
  • The campaign comes in a two-minute site that will be broadcast during NBCUniversal’s coverage of the opening ceremony of the 24th Winter Olympics in Beijing, China, on February 4.
  • Olympic gold medalist Michaela Shiffrin appeared in first spot On January 21, it also played during an NFL game on January 23. On January 31, individual locations for the athletes, including those featuring Shawn White and Nathan Chen, will appear across multiple platforms, followed on February 3 by an exclusive prime-time preview of the two-minute venue featuring the athletes.

Diving Insight:

The Jurassic World Dominion campaign illustrates how Comcast Corp. coordinates across its divisions to create influencer marketing. NBC Sports and Universal Pictures are divisions of NBC Universal, a subsidiary of Comcast Corporation. Peacock’s streaming service, where coverage of the Olympics and campaign will appear, is also a division of NBCUniversal. In February, the Super Bowl will also be broadcast via NBCUniversal channels. While the ongoing Covid pandemic threatens to discourage in-person attendance at these events, consumers are more likely to watch from home, giving the broadcaster an opportunity to spark some excitement for viewers with two lively events.

The new campaign underscores how high profile advertising often includes cinematic-style ads. the first trailer to “Dominion Jurassic World” It is a crossover with the Olympics, and features a threatening t-rex skater. via ads, Athletes have exciting encounters with a dinosaur in the snow and ice. The film is the latest in the $5 billion “Jurassic World” series of films produced by Universal Pictures.

“The venues we’ve created with Olympic athletes are amazing, innovative and exciting,” NBCUniversal’s Jenny Storms, Head of Recreation and Sports, said in a statement.

Multi-year license deal Which Amazon made last year with Universal Filmed Entertainment Group, makes Prime Video the exclusive subscription platform for the latest “Jurassic” movies. Although the movie will receive a theatrical release and pre-play on NBCUniversal’s Peacock streaming device, it’s another way for Amazon to supplement its library amid a growing war over premium video content.

Universal has a history of leveraging its large library of intellectual property To create unexpected crossovers, per ScreenRant. Most recently, she promoted the series “Halloween Kills” and “Chucky” on SyFy, who is also a band from NBCUniversal, on Halloween through Meet Chucky and Michael Myers While carving a pumpkin.

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