Propel Bolsters Board of Directors with Global Marketing and Brand Strategist, Kirsten Allegri Williams, SAP and Optimizely Industry Veteran | Business

SANTA CLARA, CA – (BUSINESS WIRE) – February 7, 2022 –

Propel, the innovator of the Product 360 cloud solution, today announced the appointment of Kirsten Allegri Williams to its Board of Directors. Williams, chief marketing officer of Optimizely, joins Propel as the company redefines how product companies collaborate across the entire value chain to deliver customer-centric experiences. With expertise in areas such as corporate positioning, category creation, and global marketplace strategy, Williams will help expand Propel’s range of innovative cloud-based products for enterprise customers in the technology, medical device and consumer goods industries.

“Our Product 360 approach allows companies to engage with their customers in new and innovative ways that lead to long-term revenue growth,” said Ray Heine, CEO of Propel. “Kirsten’s expertise will be invaluable as we continue to provide complete product solutions that disrupt legacy processes and silage legacy solutions.”

Williams brings more than 20 years of experience to the Payment Council, with over 15 years in SAP Success Factors and SAP Ariba driving comprehensive global marketing strategy, corporate messaging, brand strategy, sales enablement, demand generation and transition-to-market initiatives. Williams is currently a CMO at Optimizely, where she leads global marketing and communications.

“I am delighted to join the Propel Board of Directors at such an exciting time. The company’s rapid growth, high technology and exhilarating customer base is a testament to its team of industry leaders, challengers and innovators. This team recognizes that building products in today’s world requires placing customers at the center of the process, and not They are afraid to challenge conventional thinking with an entirely new approach,” Williams said. “I look forward to helping guide the company as it continues to change the market with an alternative mindset.”

“Kirsten is the industry dynamo that will spark creativity and collaborative energy among board members as we leverage our collective experience to define the new cloud category for the new product,” said Shaun Jacobson, partner at Norwest Venture Partners and member of the Propel Board of Directors. From her success at SAP launching cloud-based solutions, to her work with the United Nations helping companies create sustainable supply chains, to her remarkable 20-year career as a mezzo-soprano-trained opera singer, Kirsten approaches every opportunity with ‘All’. In mind. I look forward to her contributions to the pay board.”

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About Payment

Propel enables Product 360, the modern way to move products from concept to customer. Born in the cloud and built on Salesforce, Propel has been able to collaborate across the entire value chain to bring the right products to market faster, and at a higher profit margin. As a trusted partner for high-growth startups such as Desktop Metal, Imperative Care and Inari Medical, pioneers such as Traeger, Simplisafe, Vizio, Fortune 500 leaders Shell and Zoetis, Propel drives innovative product success. For more information, visit and follow us on LinkedIn.

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Copyright Business Wire 2022.

Published: 07/02/2022 09:04 AM / Disc: 07/02/2022 09:04 AM

Copyright Business Wire 2022.


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