Split Welcomes Aaron Ballew as Chief Marketing Officer

Redwood City, California – (work wireSplit, the leading platform for feature delivery and experimentation, today announced that Aaron Palio has joined the company as Chief Marketing Officer. Amid growing global demand for developer tools, Aaron will lead and implement Split’s marketing strategy through its next phase of growth.

Aaron holds an MSc in Information Technology, along with an MSc and Ph.D. in Electrical Engineering from Northwestern University. Prior to that, he earned a Bachelor’s degree in Electrical Engineering from Vanderbilt University. Most recently, he served as Vice President of Order Generation at Ping Identity, a leader in digital media, events, campaign management and operations, through a successful IPO in 2019.

Aaron is a data-driven marketer who balances creativity with rigorous experiment. Aaron began his career in communications as a sales support engineer at Sprint Business, as a certified scrum master and product owner. He then led the Marketing and Demand Generation segment at Level 3 Communications, where he implemented agile marketing and predictive analytics. As an expert B2B tech marketer, Aaron focuses on building a large-scale Split pipeline generation engine, along with computation-based surgical moves.

“I am delighted to join Split. We have a great product that our customers love. Split allows you to determine the impact of each feature change in a product, both before and after committing to it,” says Aaron. “This will change the way software is developed and products are managed, and create a new definition of best practices.”

“We are excited to have Aaron on board,” Split CEO Brian Bell said. “His exemplary record as a technology leader aligns incredibly well with Split’s product, culture, and trajectory. Through his leadership, we will see Split accelerate our market momentum and help create a common language for the emerging category of feature management and experimentation.”

About Split

Split revolutionizes software delivery with impact-driven development, ensuring engineering teams reduce development time, mitigate release risk, and focus on features that solve customer and business problems. Split’s feature delivery platform combines the speed and reliability of feature tagging and data to measure the impact of each feature. Engineering teams at Twilio, Salesforce, LexisNexis, National Geographic, and Qantas trust Split to drive impact-driven development, delivering critical features with data-driven certainty and measurable impact for their businesses. Get started for free at www.split.io/signup.

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