This past fall semester, the students of a Central Connecticut State University marketing class were able to gain real world experience by working with Neighborhood Housing Services of New Britain to promote its services.
Neighborhood Housing Services of New Britain, a non-profit organization, provides financial literacy services including one-on-one financial coaching and workshops. These services assist households with getting back on track to financial stability. NHSNB’s counselors are HUD-certified and will help to develop an action plan to manage bill payments and help prevent foreclosure or eviction in the future. The program is currently offering an incentive of up to $100 in gift cards for those who attend the coaching program.
The class, MKT 301: Creativity in Marketing, tasked the students with finding unique ways to promote NHSNB’s services and its special offer to the New Britain community. The students were taught by Dr. Beth Ghiloni-Wage, Chairman of the Board at NHSNB with 30 plus years of experience in marketing startups and internet-based products.
“Through the partnership between Neighborhood Housing Services of New Britain and Central Connecticut State University, students applied marketing principles to create a marketing campaign that benefits community members that are financially struggling,” Ghiloni said.
“They successfully did this on a deadline with no budget,” she added.
At the beginning of the semester, NHSNB described to the students their desire to promote their free financial coaching services to the public.
The class focused on the creation and implementation of a poster campaign. The students worked together to design this brand-new poster, creating multiple ideas and presented them to a NHSNB team for review.
“NHSNB provides a financial coaching service that is particularly important now, given the economic impact that covid is having on many households,” said Chris Sanders, NHSNB CEO said. “The students presented many innovative ideas and challenged some of our assumptions. Their ideas will help us to reach those in need more effectively.”
The final poster featured a holiday design, with more information about the program and how the public can contact the organization, as well as a QR code to a “next steps” page.
“Our group enjoyed handing out these flyers to [many] different establishments,” one group of the students said. “Being able to talk with a few of them, we were able to see that there will be people that will take advantage of NHSNB coaching. This was a great way to get involved in the community.”
Madison Schulman, marketing and outreach associate for NHSNB, said the overall experience working with the CCSU class was very positive.
“The students were very creative in implementing feedback we gave them,” Schulman said. “This was a great way to get the word out about our financial coaching program.”
If you are interested in Financial Coaching services, call 860-224-2433 x101 and schedule a Coaching Session and ask about the special offer.