The COVID-19 pandemic has forced many green industry companies to re-evaluate their marketing strategies to stay relevant to how today’s evolving consumers choose to do business. However, the past few years have been plagued by obstacles and uncertainty, and 2022 is still in its infancy, making it difficult to predict the future accurately.
A recent blog post from HC Companies presents three horticultural marketing challenges companies continue to face (stand out from your competition, lack of educational resources, and evolving pandemic forecasts) and some solutions for how to move forward successfully.
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Three challenges of horticulture marketing and how to overcome them