take the change
The pandemic has been both a boon and a curse for destination marketing with limited budgets, expanded scope and breathing space for rethinking and restructuring. This year will be pivotal to lay the foundation for agile development in line with travel trends and to enhance organizational efficiencies.
The scope of work for Destination Marketing Organizations (DMOs) has expanded significantly to keep pace with the changing trends and patterns due to the pandemic. In this report, we examine the Covid prep for DMOs, how these organizations have evolved during the pandemic and how they understand what they are.