US marketing tech platform VidMob to hire 75 new staff in Ireland

After moving its base in Europe, the Middle East and Africa to Dublin, VidMob plans to expand further.

New York-based marketing technology platform VidMob plans to double its Dublin staff this year and create up to 75 new jobs in total over the next three years.

The company currently employs 21 people at its EMEA headquarters in Dublin, with an office in Sir John Rogerson’s pier. As part of its expansion plans, it will be recruiting in the areas of software engineering, marketing, customer services, and sales.

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VidMob has had an Irish office since 2019, when it decided to move its EMEA headquarters from the UK to Ireland. The American company noted the availability of talent in Dublin, improved access to partners and staying within the European Union.

Alex Colmer, CEO and Founder of VidMob, met with government officials, representatives of IDA Ireland, clients and partners from the social media and digital technology sector to celebrate the official opening of the newly designated VidMob Hub for the EMEA region.

“Our move was not only due to access to Europe, but also local access to exceptional talent and partners such as Facebook, LinkedIn and Google, whose EMEA headquarters are also located in Dublin,” he said.

The meeting was hosted by Lisa Haskins, director of marketing and operations for the Dublin-based company in Europe, the Middle East, Africa and Asia Pacific. She joined VidMob in 2019 from LinkedIn, Dublin.

Haskins said the company hopes to grow its small and medium business in Ireland, which the new hires will sign up for.

“Some of the world’s best, well-educated talent is right here on our doorstep, and in addition to attracting industry executives, we will work with colleges to help develop graduates with the skills to meet the demand for our innovative offerings,” she said. That VidMob plans to be in Ireland “long distance”.

The company will rely on the Dublin office to expand across Europe, with a focus on the United Kingdom, Switzerland, France and Germany. It plans new e-commerce initiatives as well as continuous investment in advanced technology and data science to help clients increase the value of marketing technology.

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