What It Takes to Be a Successful Independent Agent: Investing in Marketing in 2022 and Beyond

Overview

Date: Tuesday, February 22, 2022

Time: 2 pm ET | 11 am PT

Cost: Complimentary

In today’s ever-changing world, successful businesses keep up with the latest innovations. Agents must learn how to market their agency effectively in a virtual world where traditional insurance now have to compete with a plethora of online insurance options. With a focus on the implementation of modern, forward-thinking marketing strategies to help acquire and retain customers, independent agents can thrive in their business.

Join this complimentary webcast to explore marketing technology, communication with clients and the best ways to market your agency. You’ll learn:

  • The importance of personal consumer communication
  • How to implement new tactics and tools to increase customer acquisition and retention
  • How evolving technology is altering both day-to-day and long-term opportunities for agencies
  • And more!

Speakers:

Bob Klinger | President/CEO | Klinger Insurance Group

Bob founded Klinger Insurance Group in 1993, and has been offering personalized, expert service to individuals and businesses in the Washington, DC area and in 22 states across the country for over 28 years. Bob enjoys getting involved in and around our community, devoting time and funds to help local charities and provide scholarships to the minority students. Several of the organizations that Klinger Insurance Group volunteers with include Operation Second Chance, Manna Food Center and the Smart Snacks Program, KindWorks, Big Brothers Big Sisters, the Frederick Soup Kitchen, Hire Our Heroes, and Wreaths Across America.

Chris Paradiso | Owner | Paradiso Insurance

Chris Paradiso is one of the most passionate and dynamic agency owners in the insurance industry today. Within his 22 years as a licensed insurance agent, Chris’s unwavering dedication to exemplary customer service has led him to build and grow his own agency to the 25+ employees that it is today. Established in 2006, Paradiso Insurance recently won Safeco and Liberty Mutual’s National Agent for the Future Award in 2019 and is currently licensed in 37 states with plans to be licensed in all 50 within the near future.

Avery Moore | Owner | ECI Insurance

Avery Moore started her insurance career at a young age doing odd jobs at her family’s agency where she learned the value of hard work and saw the opportunity to make a difference. Moore took on the role of Director of Business Development for ECI Insurance in 2014, helping to double the size of the agency. In 2021, Avery purchased the family agency and has become the 3rd generation to continue on the legacy. Avery has been named Young Guns 2017, Oklahoma Young Agent of the Year 2018, Oklahoma 30 under 30 2018, and Oklahoma Agent of the Year 2021 along with having been published in IIABA Magazine, Policy Magazine, Rough Notesand Agency Nation.

You will also hear from:

Joel Zwicker | Insurance Evangelist | Agency Revolution

Formerly an insurance agent at one of Canada’s largest independent insurance agencies, Joel Zwicker now works to provide independent insurance agents with marketing best practices and tools.


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